I’m a Vancouver-based freelance graphic designer. That sounds standard and I’m anything but that. With schooling in both business and graphic design I clearly understand all sides behind a design dilemma. On the creative side I excel in branding, packaging, illustration, infographics, typography, editorial, and web design. On the business side, I know that every decision of mine can impact my clients’ timeline or budget. Positively or negatively. Being a successful designer takes more than just creativity. Customer service, time management, and problem-solving skills are important too. Thankfully, due to my business background, I have these skills in spades which means you are in good hands.
Design is a fluid process and my personal design philosophy evolves with me as I grow. Recently I have come to embrace Japanese minimalism and it has been a life-changing experience. What started off as reading a couple of interesting books by Marie Kondo and Fumio Sasaki, has turned into a philosophy that I’ve incorporated into my every day living. And subsequently, I am enjoying greater life happiness. The minimalism in my surroundings also inspires my approach to each design project. Each pixel is rooted in careful thought, supporting both purpose and design. To sum it up in 4 words:
Simplicity. Purposeful. Functional. Beautiful.
Innovative businesses and smart design go together. As a graphic designer, I am an essential asset to your team. I aim to elevate your company with creative that reflects the personality of your business, and the goals it is set to achieve. In other words, I want to make you look really good.
THE ROKO BEHIND ROKOTYPE
HOW I GOT HERE
Hayao Miyazaki and his Ghibli productions are my inspirations. One of my favorite quotes by him is “Many of my movies have strong female leads – brave, self-sufficient girls that don't think twice about fighting for what they believe with all their heart. They'll need a friend, or a supporter, but never a savior.” At first you may wonder what this has to do with design but it actually has everything to do with it. Integrated smart design is never a singular or isolated effort. It leans on its individual pieces for strength and a collective lift versus leaning on them because it needs a lifeline.
But I digress. Along the way to finding my passion for graphic design, I spent three years living in Hong Kong, finished an economics degree at UBC, developed a Walking Dead zombie obsession, and worked in the Vancouver finance industry for six years. Then one day I quit my job and followed my heart to art school.
Now armed with a Management Certificate in Graphic Design from BCIT and Emily Carr and five design years under my belt, I bring the best of both worlds to the table. Creative form and intuitive function. This benefits my clients because not only do I understand the number crunching and what it takes to run a business, but more importantly, I know how to help a brand move forward by making them visually stand out in a crowd. And not just by standing there looking pretty. Good design should communicate a clear message to its audience, and this is my goal in every project I take on.
HOW I WORK
In life and in design, I don’t believe in short cuts (this includes jaywalking and skipping proofreads). But I do believe in efficiency. In work and life, I am always searching for a simplified approach that doesn’t sacrifice the outcome. In my communication design, this is a friendly and fluff-free zone. I also believe in white space. It’s the design equivalent to silence. Some people are uncomfortable with it but I think this space is where some of the best communication can happen. My design is focused and clearly supports the message. I ensure each element is created for a purpose or a function, or it hits the cutting room floor.
In addition to providing top-notch design solutions for clients, I am a customer service enthusiast. I love working with new people and collaborating to tweak the final touches on a project, and I won’t stop until we are both 100 percent happy with the results.
Working in the business world trained me to be a time management expert. Missing a deadline is a foreign concept to me. (Really, I don’t get it.) Your time is just as valuable as mine, so I like to be as prepared as possible. Stick with me and not only will you be set to roll out your new branding on schedule, but you’ll be prepped to make it through a zombie apocalypse too (I designed this handy infographic, just in case).
Intrigued? Sounds like we’d get along?
You made it to the bottom of my page. Reward yourself, that takes commitment. I’d like to think it also means you like what you saw. Send me a note describing your company, and what kind of design services you might be interested in. This is the only spot being a minimalist does not work. The more information you can provide, the better. I look forward to chatting with you soon!